The Priciest of Luxury Goods are Manufactured in China. Can Nike and Adidas Recover From The Uighur Cotton Saga

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Those without the capability to process and distill information will simply regurgitate MSM: “China makes cheap stuff which breaks!”  

Fact is that the priciest of luxury goods are manufactured in China. 

Fact is that China is simply not very good at the art of bamboozling the public. 

The West, naturally, excels at this!  Just like the West excels at selling lies about China. America understands that perception is more important than reality. Madison Avenue perfected the art of reality distortion. 

Venerable fashion houses would manufacture in China, ship the garments back to the West to sew the labels on and claim that it was “manufactured” in Europe.  Even heavy merchandise like luxury “European” furniture brands was handled this way. These brands made astronomical profits off China. The Chinese workers, factory owners, the municipal governments in China saw little of this profit. It was slave labour and the western corporations way of offshoring pollution. 

The Western Luxury Brands may have shot themselves in the foot by allowing themselves to be used as pawns to front US / NATO Empire propaganda. China is a huge market with high end consumers in millions. Losing this market will definitely hurt western corporations.

What Happened: On March 26, the Chinese sportswear giant Li Ning announced boy band X NINE member Xiao Zhan as its global ambassador for trendy sports products. In its campaign post, the idol wears a full Li Ning look, which sold out in under twenty minutes online. This followed  a Nike / Adidas boycott campaign. Even of these Western brands migrate to Vietnam as touted, that market cannot replace the Chinese market. 

The hashtag #LiNingofficiallyannouncesXiaoZhan gained over 1 billion views as a shopping frenzy took hold. With consumers desperate to buy the collection, the company released a full list of the 83 offline boutiques that offer its products, where they were quickly snapped up, as well.


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